Costa Mesa Jiu Jitsu needed a website that could convert curious visitors into committed members. Located in Orange County's Triangle Square, the gym offers Gi, NoGi, Muay Thai, and Kids Jiu Jitsu classes led by a coaching team with decades of combined experience including Black Belts and former MMA trainers.
The challenge was building a site that communicated the welcoming, beginner-friendly culture of the gym while also showcasing the elite credentials of coaches like Anthony Misitano, Darby Faulkner, and Brady Fink. The result is a high-converting membership platform that drives free trial signups and class bookings around the clock.
Three focused phases brought the site to life, each one designed to reflect the gym's energy and lower the barrier to entry for people who have never trained before.
We mapped out the full member journey from first Google search to gym walkthrough. Understanding what holds beginners back, cost, intimidation, and uncertainty about fit, shaped every decision in the site architecture and copy.
A bold, energetic aesthetic was built to match the intensity of the sport without intimidating newcomers. Coach profiles, class breakdowns, and a clear pricing structure were laid out to answer every question a prospective student might have before they ever pick up the phone.
Built on WordPress with a custom theme, integrated schedule display, WPForms for contact and free trial signups, and full mobile optimization. Local SEO was baked in from day one to help the gym rank across Orange County searches.
I started the adult beginners class six weeks ago with no martial arts experience. Happy to say that I've learned so much already and I enjoy every class.
Since launching, Costa Mesa Jiu Jitsu has seen a steady increase in free trial signups and a growing membership base across both adult and youth programs. The site now serves as the gym's primary lead generation engine.
