Aforé needed a website for a single hero product in a category full of big promises. The people visiting are often skeptical, and they have good reason to be. My job was to make the site feel calm, credible, and clearly different from the hype.
So I started with the proof. The clinical study, the unretouched before and after photos, and the verified reviews all sit near the top, and every section after that has one clear job. The result is a store that explains itself honestly and makes buying feel like an easy next step.
I worked in three focused phases. Each one was about answering a single question: what does a careful, skeptical visitor need to see before they feel good about buying?
I started by getting to know the audience: people on GLP-1 therapies who want something credible, not something loud. I mapped what proof they would need and in what order, before any layout work began.
I chose a deep olive palette and generous space to keep things calm and clinical, with warmth coming from real photography. Study results, ingredient info, and the daily routine each got a clear, scannable section.
Built on Shopify with a product page that puts a subscribe and save option right beside one time purchase. I designed mobile first, since that is where most skincare shoppers browse, and kept the claims language careful throughout.
Magic in a bottle for me! Love this product. I am seeing positive results quickly.
A skincare site lives or dies on credibility, so I gave the key study numbers a prominent spot near the top instead of hiding them in a footnote. Each one is short, specific, and easy to scan on a phone. Individual results may vary.
